The Changing Shape of Golf...

The Changing Shape of Golf...

The Managing Director of Avid Sports Management is firmly standing behind the sport he loves, despite people telling him the game’s popularity is in decline.

James is doing everything in his power to prove the pessimists wrong, and I commend him for it.

Mr Cooper, who operates Golf Central at Brisbane Airport, Club Mandalay in Melbourne and the Qantas Golf Club, maintains the game is still strong,  but the industry as a whole is changing shape.

With a wealth of experience in the industry, it’s impossible to ignore Mr Cooper’s belief.  He established Avid Sports Management in 2003, after working with IMG as Director of Golf for Australia and New Zealand.

It was there, that Mr Cooper oversaw facilities such as The Dunes, Moonah Links, Links Lady Bay and Kennedy Bay as well as a number of design projects with Stuart Appleby and Karrie Webb.

He also managed Hyatt Regency Coolum, Pelican Waters and Laguna Quays and held senior management positions with Accor Hotels.

Mr Cooper’s incredible efforts with Avid Sports Management have not gone unnoticed. It is quite clear that the company prides itself on thinking outside the box to deliver industry leading advice and innovative management solutions to the golf industry.

His energy and leadership has allowed Avid Sports Management to build an impressive reputation of working with golf course owners, course architects, committees and members to develop golf businesses that optimise their operating opportunities.

I couldn’t agree more with what Mr Cooper approach.  Not only promoting golf at a professional level, but opening the door to casual golfers to experience the game.  He does this by implementing concepts that challenge the status quo, no more obvious an example than at Golf Central where leisure facilities such as a Mini Golf and a Driving Range have been installed encouraging participation for a wider demographic.

 These days, golf is about delivering an experience. Those of us with the knowledge and expertise in the industry should feel obligated to help grow the game we love & follow in James Cooper’s footsteps.

Are you a golf pioneer? In this forum modesty is discouraged, if you have a success story that is changing the way we play & experience the game of golf for the better, please share!

logo Copyright © 2021 Golf Business Australia. All rights reserved. 
 
Golf Business Australia Pty Ltd (Corporate Authorised Representative No: 1246430) & Daniel Bateup (Authorised Representative No: 1246444) act as Authorised Representatives of Barrenjoey Lifestyle Pty Ltd ABN 24 096 733 783. AFSL 321529