TRUE linkswear: A story of Golf Style, Comfort and Performance Converged…

As the local arm of TRUE’s global business, TRUE Australia is redefining the golfing experience in the Oceania region with mould-breaking footwear and apparel, created by PGA Tour Professional Ryan Moore and his brother Jason.


TRUE has been revolutionising the golf footwear industry since its inception. Drawing on Ryan's extensive experience on the Tour and Jason's expertise in design and engineering, the brothers have garnered acclaim for their vision to change the game.

With a focus on minimalist design and innovative technology, TRUE shoes are engineered to provide golfers with the ultimate blend of natural comfort, functionality and performance.

From the iconic zero drop, wide and flexible TRUE Original collection, to the versatile TRUE All Day models, and right through to the latest TRUE Tour models each pair of TRUE shoes is meticulously crafted to enhance performance and confidence on & off the course.

Ryan Moore

Bringing TRUE to the Land Down Under…

At the helm of TRUE Australia are two passionate individuals who share a vision for redefining golf fashion in Australia – Sam Boden and Mark Millerd.

Sam Boden, Managing Director for TRUE Australia and New Zealand, is driven by a passion for golf and a commitment to delivering exceptional products and experiences to customers. With a background in business development and marketing, Sam plays a crucial role in expanding TRUE’s presence in the local market and building strong relationships with retailers and golfing communities.

Mark Millerd, TRUE’s Director of International Sales, is a qualified podiatrist with a deep understanding of foot mechanics, bringing a unique perspective to the world of golf footwear. Recognising the importance of comfort through natural foot movement and posture, Mark is dedicated to ensuring that each pair of TRUE’s finds their way onto the right feet.

Mark & Sam

TRUE AU & NZ: Elevating the Experience

TRUE is more than just a golf footwear and apparel brand – it's a destination for golfers seeking the perfect combination of comfort, style, and performance. With an extensive range of premium apparel and accessories to complement the footwear, TRUE Australia caters to the diverse needs and preferences of golfers & active non-golfers across Australia and New Zealand.

Whether you're teeing off on the course or heading out in a casual setting, TRUE offers versatile gear to keep you looking and feeling your best. From performance-driven polos and shorts to stylish outerwear and accessories, TRUE has got it covered.

Experience TRUE today.

If you're ready to take your golf game to the next level, look no further than TRUE. With its commitment to comfort, style, and performance, TRUE products are the ultimate choice for golfers who demand the best. Visit TRUE online or at select retailers across Australia and discover the difference that TRUE will make to your game. #enjoythewalk

logo Copyright © 2021 Golf Business Australia. All rights reserved. 
Golf Business Australia Pty Ltd (Corporate Authorised Representative No: 1246430) & Daniel Bateup (Authorised Representative No: 1246444) act as Authorised Representatives of Barrenjoey Lifestyle Pty Ltd ABN 24 096 733 783. AFSL 321529